Mark Twain once said, “The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.” This quote is often used in the advertising industry to underscore how important it is to get things right. For those firms that do, it can mean plenty of big profits. Our latest Best Dividend Growth Stocks Model Portfolio pick is one of them.
Advertising and marketing are a complex business these days. Thanks to changes in how we consume media and live our lives, getting the message right is critical. These days, it’s more of a science with complex algorithms, data harvesting and technology rather than just creating a pretty page in a magazine. Luckily, for our pick, it has numerous agencies and consulting groups under its umbrella to do just that.
And as one of the earliest advertisers that focused on the internet and online ads, our pick has a long history of making the right moves in the digital space. This gives it an edge on the competition. With some of the biggest clients on the planet, our pick is poised to keep its streak of nine years’ worth of dividend growth going.
You can check out the Best Dividend Growth Stocks Model Portfolio to explore all the stocks.
