Continue to site >
Trending ETFs

Asset Retention Strategies for Next-Gen Clients

Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.

Next-gen asset retention continues to remain a hot topic. This week we have three pieces looking at next-gen and strategies to maintain assets across the generations. Our first piece looks at meaningful engagement. Our second piece looks at building a practice that supports your existing clients and is compelling to the next generation. Our final piece this week looks at understanding the priorities of next-gen clients.

This piece says there is a huge opportunity for engagement with next-gen clients. Meaningful engagement requires outreach, genuine listening and understanding. Read on to learn more.

This author says building a sustainable business means ensuring you are meeting the needs of next-gen clients and the generations to come. You can’t argue that a healthy practice needs a stream of new clients. This piece states another key reason to focus on the next generation is referrals. Check out the research that shows why younger clients refer more often, as well as how to best serve them.

Next-gen clients represent the next big wave of wealth. This piece uncovers priorities for the next generation and their desire to invest with a purpose, as well as leveraging innovative technology.