Every week, we bring you a curated list of must-read articles geared towards helping you grow your investment advisory practice. Industry veteran Kristan Wojnar uses her vast experience to handpick these articles after conducting thorough research. If you are looking for the right guidance to grow your practice, follow our Practice Management Channel.
We are focusing on all things marketing this week. Our first piece looks at why you should blog regularly, as well as what you should blog about. Our next piece shares how to use visuals to improve your marketing. The final piece for this week explains how to create content that sticks.
This piece provides 8 reasons why you should regularly blog, as well as suggested topics to blog about. It even offers a downloadable list of more than 100 topics. Take a look.
Did you know that our brains process imagery 60,000 times faster than text? Check out this video out for 3 examples of visuals to use in your marketing to engage your clients and prospects.
Research shows people lose focus after just 8 seconds. In other words, you have very limited time to pique your clients’ interest. This piece addresses how to create sticky content to hold your clients’ attention.
Don’t forget to check out our full list of Target Date Funds while designing retirement solutions for your clients.
