Every week, we bring you a curated list of articles hand-picked by industry veteran Kristan Wojnar to help you grow your investment advisory practice. Follow our Practice Management Channel to differentiate yourself with new ideas and build enduring client relationships.
This week we are drilling down on the topic of identifying a niche and capitalizing on niche marketing. Our first piece looks specifically at types of client niches. Next up we have a blog that identifies the importance of niche marketing, and our final piece provides focused niche marketing ideas. Don’t miss these great reads.
This author says, “Riches are in the niches,” and therefore drilling down on your niche is imperative. It provides 5 niche ideas, as well as the most overlooked niche.
There’s no doubt that niche marketing helps you distinguish yourself from competitors. By identifying the needs of a specific niche you can align your expertise based on their unique financial situations and needs. This piece provides 3 key ways niche marketing works.
The research doesn’t lie, niching down works. This piece says niche targeting is not just a strategy for market differentiation, but rather it is a fundamental approach to building a thriving practice. Read on for niche marketing strategies to stand out from your competition.
