As we kick off second quarter, let’s dive into the subjects of using powerful questions to understand your clients, why marketing is critical right now and creating meaningful content.
First up is a piece that highlights what questions to ask to truly understand your clients’ values. Next, we have a piece that outlines why now more than ever your marketing efforts are crucial. Finally, we have a blog that explains how relevant content helps make meaningful connections with your clients and prospects.
Do you really understand what makes your clients tick? Check out these 5 questions to ask your clients to uncover their core values.
Ask these 5 Illuminating Questions to Understand Your Clients’ Values
During uncertain times, advisory teams often assess internal budgets. Marketing budgets can be near the top of the list of expenditures to be cut. In today’s digital landscape, this author says reducing your marketing efforts can do more damage than you think. Take a look at this piece for reasons to see why reprioritizing your marketing efforts is better than cutting.
Why Marketing is More Important Now Than Ever
This piece argues that your clients and prospects don’t have short attention spans, rather they want you to create content that is meaningful. In other words, avoid boring content. Check this piece out for tips on how to keep your audience’s attention.
Your Prospects Don’t Have Short Attention Spans
Don’t forget to check out our full list of Target-Date Funds while designing retirement solutions for your clients.
